Roofing Lead Response Revenue Scenario Calculator.
Model gross booked revenue from your own lead volume, current close rate, target close rate, and average job value. Response time is context, not a forecast.
Roofing sales math
Lead response scenario calculator.
Model gross booked revenue from your own lead volume, close rates, and average job value. Response time is optional workflow context and does not change the math.
Your inputs
Start with the same time period for every input. The defaults are illustrative; replace them with your records.
Count inbound opportunities, including calls, forms, chats, and other channels you track.
Closed jobs divided by inbound leads for the same period. Use your observed rate when available.
A rate you want to model and measure. It is a scenario input, not a promised outcome.
Use gross contract value, not margin. Exclude costs, taxes, refunds, and cancellations.
Optional workflow context
Track first human response time
This checkpoint helps you audit follow-up. It is shown for process review only and never changes the revenue scenario.
Leave this unchecked if you do not track response time yet. The calculator still works from your leads, rates, and job value.
Monthly scenario difference
+$36,000
Target scenario minus current scenario in gross booked revenue. It is an estimate from your inputs, not profit, attribution, or a guarantee.
Current scenario · 10% close rate
Expected booked jobs
6.0
Gross booked revenue
$72,000
Target scenario · 15% close rate
Expected booked jobs
9.0
Gross booked revenue
$108,000
Expected job change
The difference represents an average across months. A decimal job is expected volume, not a promise of a partial job.
+3.0
Simple 12-month view
+$432,000
This repeats the monthly inputs twelve times for planning; it does not forecast demand or results.
The formula
monthly leads × close rate × average job value
60 × 10% × $12,000 = $72,000
60 × 15% × $12,000 = $108,000
Gross booked revenue uses the contract value you enter. It excludes delivery costs, margin, taxes, refunds, cancellations, and any claim about what caused a change.
Make it useful
Three checks for your next review
- 1.Pull closed jobs and gross booked value from the same period as your lead count.
- 2.Set a target close rate from a defined operating change, then compare it with the next period's observed result.
- 3.Timestamp lead arrival and first human contact so response time becomes a measured workflow signal.
Turn faster follow-up into more booked jobs.
Built for roofing sales teams: websites, AI lead capture, review automation, and sales ops in one practical system.
Free to try · Built by a roofer · No long-term contract